"In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice. Sunday: Getting ready to start your store Monday: Basic e-commerce setup Tuesday: Social marketing for e-commerce Wednesday: Pay-per-click (PPC) marketing for e-commerce Thursday: Search engine optimization (SEO) for e-commerce Friday: Customer service for e-commerce Saturday: Bringing it all together into the ultimate e-commerce marketing system"